Flexible packaging is quickly becoming the future of food packaging. With its airtight design and structural design optimization, you’ll be seeing more and more sustainable packages on the shelves of your local supermarket in the upcoming years. Here are three amazing benefits of sustainable packaging.
Design Optimization
The adaptable design of flexible packaging means that many manufacturers are drawn towards it for their products. Flexible packaging increases the shelf life of products while taking up less retail space. Flexible packaging can protect foods and products from moisture and damp whilst also effectively shielding from sunlight and airflow. Flexible packaging can, of course, stand and be displayed as a product if needed but it can also be laid flat and packaged away in storage. All of these design features mean manufacturers are increasingly being drawn to flexible packaging as a solution to all their packaging problems – they can easily store in a pouch anything and everything that they want to protect from the elements!
Conscious Packaging
Customers are being increasingly drawn towards healthy and organic foods. With this new craving for food that is both healthy and nourishing for your body, there is also a craving for packaging which reflects the nature of the product inside. Many consumers that show a particular interest in healthy and organic products are looking for packaging options that promote reusability and minimalism. Flexible packaging is the answer to these desires as flexible packaging requires fewer virgin materials to produce it which reduces energy wastage and excess carbon pollution going into the atmosphere. Flexible packaging also ensures that less physical packaging is used as the flexible nature of the material molds perfectly to whatever food product is being stored inside.
Freshness
One thing absolutely integral to think about in food packaging is how the packaging design is going to best keep the product fresh for the consumer. Many packaging options can leave food dried out, or worse, overly exposed to damp which can cause the food to expire quicker than it should. Popular brands are using flexible packaging for many of their products. It allows them to both fit more product into a single container and to keep the product inside perfectly fresh. This encourages customers to trust the company and increases customer satisfaction. You’ll find flexible packaging options in your local supermarket with products like candy, sweets and coffee beans. Another major benefit of flexible packaging in terms of freshness is in pet food – pet food is usually bought in big containers and dished out to pets over the course of a few weeks. To avoid pet food getting overly damp, flexible packaging can be used to ensure that the pet food is free from contaminants.
Whether you want to protect your food, increase its shelf life, easily display it, or easily pack it away in storage, flexible packaging is the way to go! Together with the fact that flexible packaging is far more environmentally friendly than many alternatives, you can really see why many people are calling this the future of packaging design.